Hi, my name is Alison and I am one of two non-designers working with the project teams at Tiger Studio & TigerLAB. I am a crazy creative, and completely green to the disciplines of User Interface, Industrial Design, and Graphic Communication. Follow me on my journey as I become educated in the field and attempt to shed some light on my expertise: commercialization.
Coming into a design environment has introduced me to an entire plethora of new words! Things like: hml5, flash, rendering, coding, illustrator, layers, and much more. It’s important to have a solid foundation, so let’s start simple… what is the definition of design?
Alisonism – by my own definition, “Design” is: the creation of something that is ergonomic, unique, inventive, or simplistic, which any combination of the above creates a will for people to want the item
Technical terminology – by definition, “Design” is: to plan and fashion artistically or skillfully
(Of course this definition changes slightly as you start relating it to Industrial Design or User Interface Design).
I wasn’t too far off! It’s very exciting and intriguing… I always think, “what will our talented designers come up with next?!”
As the leader of TigerLAB, my definition of design begins to change. TigerLAB is responsible for the commercialization efforts of the medical devices we choose to develop. That said..
TigerLAB – by definition, “Design” is: the creation of a process to move a device into the market place and SELL it!
I think this is where designers and non-designers really start to speak the same language. A designer does not want to design a device that the market does not or will not use. Likewise, a commercialization manager does not want to build the entire process just to see a device flop in the marketplace.
“Process” sounds like such a restrictive, uncreative word, but just as designers have creative processes they go through, commercialization managers do the same. Each process build is creative and sometimes inventive, rarely is there one process that you can cookie-cutter across a variety of projects. Individual projects are just that, individual. Just as individual people are not cookie-cutter, they are unique… the same applies here.
We cannot predict the unknown (at least I can’t.. so if you can please contact me!) but, we can all work together to “design” successful products, applications, or services.